01 // Summary

What was delivered and how?

Services

  • Stakeholder and user interviews
  • Affinity Mapping
  • Empathy Mapping
  • Journey Mapping
  • User Flows
  • Heuristic Analysis
  • Competitive Analysis
  • Accessibility Report
  • Desktop & mobile web design

Deliverables

  • A detailed user research report
  • Two detailed journey maps
  • Wireframes
  • Logo redesign
  • High-fidelity prototype

Outcomes

Working to deliver to a tight deadline we delivered a polished prototype intended to guide the client in making changes to their process and website.

02 // Understanding the problem

Going into the research phase we had a clear understanding of what the client was looking for:

  • Increased number of conversions (users signing up and booking a therapist through the site);
  • An easy, transparent and secure initial client sign up to facilitate instant bookings;
  • Improved experience for therapists accessing appointment and client information; and
  • Stronger, more defined and differentiated branding, which will lead to better positioning in the industry as the go to source for specialists.

Empathy Mapping

Going into the research phase we had a clear understanding of what the client was looking for:

Existing Patient

Potential Patient

Patients Journey Map

What we found...

Through the research we were able to identify a number of pain points, including:

Account booking flow was clunky and difficult to complete without roadblocks

Legitimacy and trust concerns arouse when providing personal information

More critical information required to complete booking

Opportunity for better brand positioning and storytelling

Opportunity to address several usability heuristics

Resolving accessibility issues will open up access to key users

03 // Wireframing

We develivered a variety of low-fidelity wireframes that focussed on main website, member portal and a therapist mobile app.

04 // The Solution

Iterating the design as a team

As a team we designed a number of solutions for the pain points we found. The following are a few designs we implemented to try and resolve them:

Booking Flow

  • Improved 3 step registration flow
  • Patient Preferences
  • An option for an in-depth placement assessment

Resource Repository

  • A repository of articles, videos and documents for patients to view and download
  • These articles can be posted on social media platforms

Team Members

  • Highlight leadership team and staff on a landing page
  • Treatment provider bios

05 // Testing

The final stages...

The overall goal of the usability testing was to figure out how users are interacting with the booking flow, and how they are navigating the site to find information that is important to supporting their decision-making.

We conducted 2 usability testing one with mid-fidelity wire frames, the other with high-fidelity final prototype. We took the results from the first testing and implimented the actionable items in our high-fidelity.

Through usability testing we were able to eliminate solutions that were not effective in achieving the desired goals.

Client Website